Renata
Bricio 
Ballesteros





Is a Mexico-based creative multidisciplinate currently honing in on Creative Direction and  Experiential Design, among other practices.

With a professional background in 
❶ Ephemeral Architecture, 
❷ Fashion Communication & Marketing, ❸ Scenography, and the intersection of  ❹ Food and Art.
     
In a unique position to conceptualize resonant ideas and bring them to life. 

❶ MA Elisava, Barcelona ❷ BA  Istituto Europeo di Design, Firenze ❸  POPA   
❹ The Gramounce, Madrid
Clients seek her out for guidance across a spectrum of creative and strategic areas, everything from product development to branding, styling to set design, brand activations and creative direction, go-to market and retail strategies. Allowing her to seamlessly move between business, creativity and culture.

Her interests, travels, and career journey from fashion to entertainment and food have shaped her unique perspective, allowing her to craft compelling projects that resonate with modern consumers. 

With a deep aspiration to build sought-after experiences/brands and cultivate a loyal cult following for her clients.


Services
  • Creative Direction
                                                         

    Concept Development: Generate innovative and resonant ideas that align with the client's vision and goals.

    Defining the overall look and feel of projects.

    Creating visual storyboards or mood boards to communicate concepts, ideas, and visual treatments to clients and team members.

    Ensuring that all deliverables meet high standards of creativity, originality, and effectiveness in achieving client objectives.

    Adapting to evolving project requirements, feedback, and market dynamics while maintaining a consistent creative vision.

  • Art Direction

    Aesthetic Direction: Setting the overall artistic direction for projects, including choices related to color, composition, style, and mood.

    Storytelling: Crafting compelling narratives and visual narratives that engage audiences and elicit desired emotional responses.

    Coordination: Collaborating with photographers, illustrators, designers, and other creatives to execute the artistic vision across various mediums.

  • Creative Consulting

    For all types of projects/brands in the fashion, design, culture, beauty, hospitality, restaurant, food, and wellness industries, etc.

    Provide strategic guidance in product development, visual communication, sales strategies/market/retail, etc

    Defining or refining brand identity elements.

    Advise on content creation and curation.

    Cross-Platform Integration: Ensuring cohesive strategies across platforms.

    Facilitating collaboration with external creative partners, such as designers, photographers, and videographers, to ensure cohesive and integrated creative outputs.

  • Trend-forecasting

    Anticipate future shifts in consumer preferences, lifestyle choices, and cultural influences.

    Deliver a report with insights on upcoming trends in fashion, design, wellness, and other industries, helping businesses stay ahead of the curve and innovate their products or services accordingly.

  • Styling

    Wardrobe Curation, Outfit coordination, Fitting management, On-set styling direction.

    Facilitate collaboration with designers and brands.

    Convey a coherent and representative image of a brand, person, editorial, or event.

    Service also available for designing uniforms for an establishment/event.

  • Casting

    Finding and selecting actors, models, or performers to fill roles in photo, film, music videos, commercials, or other productions. 

  • Set Design

    Design the overall look and feel of sets, including layout, style, color schemes, and props.

    Determines the spatial arrangement and oversee the construction or assembly.

    Source materials, furniture, props from vendors or rental companies.

  • Visual Merchandising

    Create visually appealing displays and layouts in retail spaces to attract customers and drive sales.

    Maintaining a consistent line of expression throughout spatial communication to generate a clear and attractive user experience.

  • Event Production

    Generating creative event concepts that align with client objectives, audience demographics, and budget constraints.

    Venue selection, vendor coordination, budget management, team leadership, logistics planning.

  • Ephemeral Architecture

    Specialized in creating temporary or transient architectural installations, often for events, exhibitions, or temporary experiences.

    Ex. Pop-Up, exhibition, publicity event, expo, etc.

  • Food Installations

    Refugio Domingo is a food-art studio founded by Renata Bricio. The studio specializes in crafting edible installations and culinary encounters that prompt people to engage with food in a diverse and innovative manner. These engaging experiences are intentionally ephemeral, designed to be savored thoughtfully and to foster intimate and engaging moments.

                               

    Born out of joining two of her biggest oassions: gastronomy and scenography. Refugio Domingo seeks to explore themes encompassing art, the act of dining, sociology, architecture, culture, nature and the senses. By dissecting their frequently intricate interconnections and providing a sensory encounter for contemplation.

                               

    Producing works for exhibitions, openings and spaces for artistic and commercial purposes. Currently based in Mexico, working worldwide.

  • Project Management

    Overseeing the entire creative process from concept to delivery, including budget management and timeline adherence.

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*Contact her here
*Portfolio & CV upon request
*Available for commercial enquiries in the US and EU
*@renata.bricio